Visual identity design for LaLeague, a new international girl's football competition.
The brief; to create an identity that promotes equality and empowers girls worldwide.
As an initiative of Plan International, their research had shown that the social support received from being part of a football team helps girls break down social barriers that prevent them from achieving their true dreams.
Designed to be used worldwide, the visual approach displays girls worldwide in the same, powerful and honest way. No fake smiles, no fake toughness...
Just #borntowin
Role: Art-Direction, Design, Brand Guidelines, Naming (team).
Designed at BrandBase