Edwin Servaas
Senior In-house Creative Director & Brand Builder from the Netherlands. Leading creative at the Vermes group of brands. I specialize in turning companies that have great products into great brands.
How Many Animals:
Pull Your Socks Up
Pull your socks up, save some animals. Creating a sock brand inspired by endangered animals. How Many Animals operated while donating 50% of all turnover to international organizations that protect endangered wild animals. Collaboration with Elmar de Jong.Scaled the brand entirely through 100% organic, earned media. Generated 800.000+ social media impressions purely through brand storytelling and cause-alignment.
Securit:
Everyone is Creative
Elevating a brand that has been successful for over 70 years from a commercial B2B brand to a consumer and e-commerce ready brand. We do this by empowering our end-users. Securit® products are available in more than 10.000 top retailers and wholesalers worldwide, from Europe to the Americas and Asia.Played a role in driving a 15x increase in D2C e-commerce revenue, scaling from <€100k to over €1,5m post-rebrand. Successfully launched 20+ new consumer-focused product lines under the unified brand identity. Generated up to €2m in first-year turnover for newly launched product lines.
Spot M
Spot M, the secret pop-up club in Adam Tower Amsterdam. Overlooking the old city, Spot M is completely furnished using online listings. A project for Marktplaats, the largest online marketplace in the Netherlands. With Elmar de Jong.A pure experiential activation designed entirely for brand love, cultural relevance, and PR buzz.
Montandor:
Show Your Soft Side
Montandor's products create warm moments, together. Whether it’s on a busy restaurant terrace in winter or at home on your sofa. Alone, or with friends. Infrared heating and comfort solutions designed to make every place feel like the right place to stay. Available online and at top retailers EU-wide. Montandor supports MIND, an organization dedicated to making mental healthcare more accessible to men and everyone who needs it.Secured placements across 240+ premium restaurants and outdoor venues EU-wide within the first 6 months. Achieved €870k in top-line turnover during the brand's first year of operation.
Energy Lab
Three yearly editions of the Energy Lab in Rotterdam. A hands-on event where children can playfully experience and participate in the world of science and technology through experiments.Attracted over 120.000 children and families across 6 annual editions. Created and branded interactive spatial experiences for 50+ participating science and technology partners.
La League
Kick like a girl, tackle like a girl, run like a girl. Tough, proud, strong; like a girl. La League, a new regionally operated international girl's (age 10-16) football competition initiated by Plan International, the world's largest charitable organization.The objective of the La League initiative is giving girls in developing countries equal opportunity compared to girls in western countries to play football and turn social and gender barriers into personal achievement. With Tjeerd Buntsma.Secured and managed brand collaborations with 40+ elite professional male and female football ambassadors across 5 international markets.
Client List
20th Century Fox // Marktplaats // ABN AMRO // Amsterdam Airport Schiphol // de Bijenkorf // Plan International // Campina // Securit // Foot Locker // Heineken // How Many Animals // ING